Connecting Children to Water by Disconnecting from Your Smartphone
UNICEF has launched the Tap Project – a campaign that provides children in water scarce areas clean, safe water.
Originally launched in 2007, the Tap Project asked restaurants and restaurant patrons donating $1 for each glass of tap water they usually enjoy at no charge.
The current iteration of the Tap Project relies on smartphone technology. The basic idea is that individuals visit the Tap Project website, which measures when the user’s phone is in use. Funded through the sponsorship of donors (including the Giorgio Armani Acqua for Life Campaign and the UNICEF US Fund), for every 10 minutes an individual does not use their phone while the timer is running, one full day of clean water is provided to children in water scarce areas.
For some perspective, water scarcity affects 2.7 billion people, or 40% of the world’s total population. In Ethiopia, 51% of the population relies on unsafe and unclean water sources including unprotected wells, tanks and drums accumulating rain water, and surface water (which includes rivers, lakes, ponds, streams, etc).
So, for 10 minutes of not using your phone you can provide 1 full day of clean, safe, accessible water to a child in need.
Check out the video above and visit tap.unicefusa.org on your smartphone to get started! It’s easy, it’s free, and it’s for a great cause.